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Digital marketing is a dynamic and essential discipline in today's digital age, encompassing a wide range of strategies and techniques to promote businesses, build brand presence, and drive customer engagement and conversions. In our digital marketing institute, students will gain a comprehensive understanding of key digital marketing concepts and tools.
From website design and search engine optimization (SEO) to social media marketing, email marketing, content creation, and analytics, our modules cover all essential areas. Students will learn to develop effective digital marketing strategies, leverage various platforms and channels, and measure and optimize their campaigns for maximum impact. Our institute provides hands-on training, industry insights, and practical skills to equip aspiring marketers with the knowledge and expertise needed to thrive in the ever-evolving digital landscape.
Anshika Digital Media Professional Training Institute of Graphic Designing and Video Editing, Courses provided an advanced Level.
We are not only conducting courses but along with the courses we also provide live projects for our students to practice. We also provide 100% Job placement to our students.
After completion of the course, we also provide paid internships to our students.
The entire preparation for the internship is done by our institute itself, in which we provide the resume, portfolio, and interview schedule to the students. During the internship, the starting salary Package is 1,80,000/- to 3,00,00/- Per Annum.
Introduction to Digital Marketing module serves as a foundational introduction to the world of digital marketing. Students will explore the significance of digital marketing in today's business landscape, understanding its various components and channels. Topics covered include online marketing strategies, key digital marketing terminology, and the integration of digital marketing with traditional marketing practices. By the end of this module, participants will grasp the essential concepts and be ready to delve deeper into specialized areas of digital marketing.
In this module, students will learn the principles of creating a well-designed and user-friendly website optimized for marketing purposes. They will explore the fundamentals of web design, responsive layouts, and user experience (UX) design. Additionally, participants will gain insight into website development tools and content management systems (CMS) that help streamline the process. By the end of this module, students will be equipped with the skills to build visually appealing and conversion-focused websites that align with marketing goals.
SEO is a critical aspect of digital marketing, and this module delves into the techniques and best practices required to improve a website's visibility on search engines. Participants will learn about keyword research, on-page and off-page optimization, link building, and technical SEO. They will also explore the latest SEO trends and algorithm updates to ensure their strategies remain effective in a dynamic online landscape.
PPC advertising is a powerful method to drive targeted traffic and generate leads. In this module, students will explore popular PPC platforms such as Google Ads and social media advertising. They will learn how to create compelling ad campaigns, set budgets, conduct keyword research, and analyze campaign performance. The module emphasizes the importance of ad targeting, conversion tracking, and optimization to maximize return on investment (ROI).
This module focuses on harnessing the potential of social media platforms to build brand presence, engage with audiences, and drive business growth. Students will explore different social media channels, content creation, community management, and social media advertising. They will also study social media analytics to measure the effectiveness of their efforts and refine their strategies accordingly.
Email marketing remains a powerful tool for customer acquisition and retention. In this module, students will learn how to create effective email campaigns that resonate with the audience. They will study email marketing platforms, list segmentation, A/B testing, and automated email sequences. The module also covers strategies for improving deliverability, open rates, and click-through rates.
Content marketing is about creating valuable and relevant content to attract and engage target audiences. Students will understand content marketing strategies, content formats (e.g., blogs, infographics, videos), and content distribution channels. The module explores content SEO techniques, content planning, and repurposing content for different platforms.
Video has become a dominant form of content on various platforms. This module delves into the world of video marketing, covering video creation, editing, and optimization for search engines and social media. Participants will explore video hosting platforms and learn how to measure video performance and engagement.
With the increasing use of mobile devices, understanding mobile marketing is crucial. This module focuses on optimizing marketing strategies for mobile platforms, including mobile-friendly websites, mobile apps, and location-based marketing. Students will learn to capitalize on the unique opportunities offered by mobile devices.
Display advertising involves visually appealing banner ads and graphics placed on websites and other digital platforms. In this module, students will explore display advertising networks, ad formats, targeting options, and the use of remarketing to re-engage potential customers. The module emphasizes the importance of design, messaging, and placement to maximize the impact of display ads.
Data analysis is essential for optimizing digital marketing efforts. This module introduces students to web analytics tools, such as Google Analytics, and teaches them how to measure, track, and interpret data related to website traffic, user behavior, conversions, and campaign performance. Participants will gain insights into making data-driven decisions and improving overall marketing strategies.
Conversion rate optimization focuses on enhancing the rate at which website visitors convert into customers. Students will explore various techniques such as A/B testing, user experience (UX) optimization, persuasive design, and call-to-action optimization. They will learn how to analyze user behavior, identify conversion barriers, and implement strategies to improve conversions.
Maintaining a positive online reputation is crucial for businesses. This module covers strategies and tools for monitoring, managing, and improving online reputation. Students will learn how to handle online reviews, respond to customer feedback, and build a trustworthy brand image.
Affiliate marketing involves collaborating with external partners to promote products or services. This module covers the fundamentals of affiliate marketing, affiliate network selection, partner recruitment, and campaign management. Participants will learn how to leverage partnerships to expand their reach and drive sales.
E-commerce marketing focuses on promoting and selling products online. Students will explore various e-commerce platforms, conversion optimization techniques, cart abandonment strategies, and customer retention tactics. The module also covers inventory management, pricing strategies, and effective product descriptions to maximize e-commerce success.
Influencer marketing leverages the reach and influence of popular personalities to promote products or services. This module explores influencer selection, negotiation, and campaign management. Students will learn how to identify relevant influencers, establish partnerships, and measure the impact of influencer marketing on brand awareness and customer engagement.
This module provides a comprehensive understanding of digital marketing strategy development and planning. Students will explore market research, target audience identification, setting marketing objectives, budgeting, and campaign planning. They will learn to develop integrated digital marketing strategies aligned with business goals, ensuring cohesive and effective marketing initiatives.
Our Digital Marketing Institute offers a specialized interview preparation module that focuses on practical learning. We provide hands-on projects, real-world case studies, and simulations of interview scenarios to enhance students' skills. With personalized guidance and mock interviews, we help students refine their interview skills and build confidence. Our institute guarantees 100 percent placement and ensures access to exclusive job opportunities and internships through our experienced faculty and industry connections. Join us to gain the necessary skills and knowledge for a successful career in digital marketing.
Startup & Freelancing Guidance
Classroom & Online Training
Interview Preparation
Agency Style Training
100% Practical Session
You will learn about all latest 50 tools so that you can use these tools in the real world.
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